From Single-Day Auctions to a Month-Long Carnival: Why Is the First Anniversary Event “Extending the Battle Lines”?

On the occasion of our first anniversary celebration, we have made a key upgrade: saying goodbye to the previous single-day auction model, we have fully upgraded this year’s anniversary celebration into an exclusive activity month spanning the whole of October. This is not simply extending the event period, but a comprehensive optimisation and upgrade based on the practical experience of multiple offline auctions over the past year, targeting customer experience, transaction efficiency and benefit coverage.

Over the past year, we have successively held multiple dedicated auto export auctions, with every event achieving stable transaction results and a good reputation among customers. At the same time, however, we have clearly identified the obvious shortcomings of single-day concentrated events. Affected by factors such as visas, shipping schedules, business trips and last-minute arrangements, a large number of interested customers simply could not be present on the exact event day; coupled with the tight rhythm of single-day auctions and the concentrated bidding of vehicle sources, some customers left fully satisfied while many others regrettably returned empty-handed, resulting in uneven overall experiences.

A single-day auction is more like a short sprint: strong in explosive power and concentrated in buzz, but limited in coverage and low in fault tolerance. The newly upgraded October activity month, by contrast, is a true month-long, long-lasting carnival. By lengthening the activity cycle, we free all customers from the constraint of a single day, allowing them to calmly learn about vehicle sources, compare models, evaluate prices and make rational decisions, completely shaking off the rush and limitations of single-day events.

With this upgrade we have retained the most core highlight: October 10 remains the core climax of the anniversary celebration, with the dedicated offline auction, on-site lucky draw benefits and major prize sessions all opening as normal that day, preserving the grandest offline ceremonial feel of the first anniversary. At the same time, we have extended all discount benefits, limited benefits and car-buying policies across the whole of October, so that customers unable to attend the venue on the 10th can equally enjoy the anniversary-exclusive price concessions, truly ensuring that no benefit is missed and no customer is left out.

Compared with traditional single-day events, this full-month activity month offers three genuinely solid core advantages.

First, full coverage of domestic and overseas buyer groups. October coincides with the Canton Fair, when large numbers of overseas buyers and foreign trade merchants gather in Guangzhou. Most overseas customers have flexible itineraries and packed business schedules, making it hard to commit to attending on October 10. The full-month activity model allows every buyer visiting the base in October with car-purchase or export needs to enjoy the anniversary limited benefits, greatly widening the scope of benefit coverage.

Second, a longer marketing cycle means freer car-buying and more relaxed decision-making. The event formally runs through October 1 to October 31, with channels for viewing, consultation, test drives, bidding and ordering open on a routine basis throughout the month. Customers do not need to rush between venues or place hurried orders; they can visit and choose vehicles at any time according to their own schedules, enjoying a more comfortable experience and a fuller selection.

Third, precisely screening genuine intent makes the event more stable and sustainable. Through the paid customer-lock-in benefit, we effectively screen for high-intent genuine customers and reduce ineffective enquiries and low-efficiency traffic occupation. At the same time, through advance benefit collection, we reasonably cover marketing costs such as lucky draw prizes and on-site operations, scientifically manage event expenditure, and free the anniversary event from one-off publicity, forming a long-term, stable and sustainable customer benefit system.

On the main event day of October 10, the offline auction opens on time, with the on-site car lucky draw grand prize going live simultaneously. All customers who purchase the customer-lock-in voucher can enjoy dual benefits: they can participate in the day’s offline paddle bidding to pick quality vehicles, and also enjoy month-long universal discount vouchers throughout, with benefits stacking up and privileges maxed out.

One year of forging ahead with determination, grateful for your company all along. From single-day, single-point events to a full month of price concessions, we keep adjusting and optimising, all to give customers a fairer, more relaxed and more cost-effective car-buying experience. October brings a full month of carnival and a full month of discounts, with sincerity to the fullest.

In October, at the China (Guangzhou) Automobile Export Wholesale Base, we await the arrival of every new and old customer to join the anniversary gala together.