A Must-Read for Canton Fair Visitors | Coming to Guangzhou to View Cars? Don’t Miss This First Anniversary Procurement Opportunity

Every October, the Canton Fair opens as scheduled, drawing procurement buyers from around the world to Guangzhou. In particular, the Phase 1 new-energy vehicle and smart mobility section attracts large numbers of overseas auto buyers to the city. After touring the exhibition halls, many buyers arrange visits to the local auto wholesale base in person to view actual vehicles, compare configurations and calculate export procurement costs.

Coinciding with the first anniversary of the China (Guangzhou) Automobile Export Wholesale Base, we have fully taken into account the purchasing habits of Canton Fair buyers to create an October-exclusive procurement window that fits the travel rhythms of overseas buyers in Guangzhou.

For cross-border buyers, time in Guangzhou is extremely precious. With exhibition negotiations, supply chain visits and business meetings packed tightly, each person arrives in Guangzhou at a different time. Some buyers arrive before the exhibition begins, while many others come to China only in the mid-to-late part of the month after handling overseas affairs. If the discount campaign were locked to a single day, it would be all too easy for people to be in Guangzhou yet miss out on the event benefits.

With this in mind, for this first anniversary celebration, the base showroom will be open to visitors throughout the month from October 1 to October 31. Full-category in-stock vehicles including new-energy models, fuel sedans, SUVs, pickups and commercial transport vehicles will remain on display continuously. Whether you arrive in the early part of the month or come after completing your Canton Fair schedule in the mid-to-late part, you can visit the base at any time to view vehicles on site, take test drives, negotiate commercial terms and complete vehicle inspection and evaluation in one stop, without having to forcibly rearrange your entire itinerary for a single event.

Of course, within the whole of October, the most significant moment remains the October 10 first anniversary offline gala. A dedicated auction will be held that day, with the on-site car lucky draw grand prize going live at the same time. The venue will feature a stage and abundant refreshments, creating a comfortable business negotiation environment for overseas buyers travelling from afar.

The auction site will continue to follow the rule of offering vehicles in batches as needed, reasonably regulating the number of vehicles put up for auction to reduce the risk of unsold lots caused by concentrated offerings. Customers who have already locked in the anniversary limited benefits in advance can participate in the on-site paddle bidding on the 10th, and their benefits likewise run throughout the whole of October — even if they fail to win their ideal vehicle at the auction, they can still enjoy anniversary benefits for purchases across the rest of the month.

Let us explain the design logic behind the anniversary limited benefits. We set up the paid customer-lock-in benefit precisely to reserve the anniversary concessions for buyers with genuine procurement plans, filter out ineffective enquiries and safeguard the benefit quotas of real buyers.

Many overseas buyers sourcing vehicles in China need to consider local market demand, repeatedly compare multiple models and calculate comprehensive costs such as ocean freight, customs clearance and after-sales parts — it is very difficult to complete all decisions within a single day. The full-month activity period gives everyone ample evaluation time: you can visit the base multiple times, calmly compare and shortlist, and never need to place a hasty order under the pressure of a single-day event atmosphere.

October 1 to October 10 is the benefit booking window, during which interested buyers can contact their corresponding sales representatives for consultation and registration. With the Canton Fair meeting the base’s first anniversary, the golden procurement window for overseas buyers has already opened. Buyers from around the world are welcome to visit the China (Guangzhou) Automobile Export Wholesale Base to view and select vehicles on site and seize the anniversary-exclusive procurement benefits.